CHALLENGE & CONTEXT
Market gap: Prior to the R50, launch monitors typically required external devices (phones, laptops, projectors, gaming PCs) to support simulator use, creating complexity for users.
Objective: Create a self-contained unit—featuring an integrated display and seamless workflow—that delivers both launch data and immersive simulator experiences, accessible to both serious golfers and casual users.
THE SOLUTION
Precision meets personalization
We focused on designing clarity, confidence, and control into every swing.
From first-time setup to advanced customization, the R50 experience needed to feel powerful yet approachable. We broke down key moments in the user journey and built interaction flows that removed friction, surfaced relevant data, and gave golfers the tools to own their performance.
SUBSCRIPTION MANAGEMENT
Scan. Subscribe. Swing.
A seamless sign-up flow using QR code pairing — reducing friction and getting
users to their first session in seconds.
DEVICE SETUP
Jump In Now. Dial It In Later.
We designed a lightweight onboarding flow that meets users where they are—whether they’re just testing the R50 or fully committed. With options to create a guest profile or sync to a Garmin account, the flow lets users get started quickly while preserving the path to full personalization later. From handedness to unit selection, everything is dialed for minimal friction and fast confidence.
BALL PLACEMENT
Clear Alignment, Every Time
Solved a core device limitation with an intuitive, gesture-based interface that helps users
calibrate their setup with confidence.
CUSTOM VIEW BUILDER
Modular layouts. Maximum control.
Users can mix and match up to three view types per screen — from ball impact to carry distance to spin metrics
— putting the data that matters most front and center. It’s a flexible, modular system built to match every
golfer’s priorities, whether they’re chasing distance, dialing in dispersion, or just geeking out on numbers.
BUSINESS IMPACT
Strong demand. Sustained engagement. Real revenue.
Flying Off Shelves
- 8,459 units registered in first 9 months
- Generating an estimated $42.2M in product revenue (at $4,999 each)
Driving Subscriptions
- 4,000 active subscriptions tied directly to R50 usage
- With 62% on annual plans, that’s ~$248K in recurring revenue annually
- And 38% on monthly plans, adding another ~$182K/year (based on monthly retention)
Annual Revenue Potential
- Combined, that’s over $430K in ARR (and growing) from R50 subscribers alone.